Last edited by Aramuro
Wednesday, July 22, 2020 | History

5 edition of Rethinking marketing found in the catalog.

Rethinking marketing

developing a new understanding of markets

by HГҐkan HГҐkansson

  • 291 Want to read
  • 38 Currently reading

Published by Wiley in Hoboken .
Written in English

    Subjects:
  • Marketing -- Congresses

  • Edition Notes

    StatementHåkan Håkansson with Debbie Harrison, Alexandra Waluszewski.
    GenreCongresses.
    ContributionsHarrison, Debbie., Waluszewski, Alexandra.
    Classifications
    LC ClassificationsHF5411 .H35 2004
    The Physical Object
    Paginationx, 281 p.
    Number of Pages281
    ID Numbers
    Open LibraryOL22628804M
    ISBN 100470021470

    This book is the result of a seminar in Spring that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are add.   Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever.

    Search the world's most comprehensive index of full-text books. My library.   Chapter 3 4 (Re)Thinking Marketing2 1. STRATEGIC MARKETING OVERVIEW 2. WHAT IS MARKETING STRATEGY?? The primary focus of marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm’s objectives within a specific product market.

      Any person spent their spare time to take a move, shopping, or went to the actual Mall. How about open as well as read a book entitled Rethinking Marketing: The Entrepreneurial Imperative by Schindehutte, Minet, Morris, Michael, Pitt, Leyland [Prentice Hall, ] (Paperback) [Paperback]? Maybe it is to become best activity for you. Rethinking Marketing: The Entrepreneurial Imperative. Minet Schindehutte, Michael H Pearson Prentice Hall, - Entrepreneurship - pages. 0 Reviews. For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. What people are.


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